Your Blog is Your Business

Mind your business, however, big or small it may be. If you are a serious blogger and want to make money, treat it like a Business. Are you wondering how to drive your business to success? What kind of blogs is guaranteed to grow?

If you have been writing a few blogs every day, however, your blog is not popular enough to generate revenue, thousands of visitors do not visit your blog, every day. Mind your business, else it will not mind you.

Everyone may find a technique or an idea that works well for them while it may not suit someone else. You can benefit from different strategies, it’s trial and error till you find yours. Do something different and beat competition.

My Blog Test

I write a blog, post it on social media to spread the word around and check the number of visitors on my post. This helps me understand my audience well. You will know when they were attracted to your posts.

The number of visitors on my blog grew when:

·        I write something passionate and inspirational

·        My blogs are useful, informational and unique (read my post on ‘I hustle every day’)

It is important to focus on building an audience, wrote a few articles for new freelancers, about things that save time, helps people achieve or solves a problem (read my post on Time Management for Freelancers).

Design Your Blog

If you need more ideas, you can write something:

1.           Newsworthy

2.           First (something you know and no one has written)

3.           Make someone keen

4.           Controversial

5.           Insightful

6.           Fear factor

7.           Prompts the audience response

8.           Makes audience emote

9.           Save money

10.        Opinions

11.        Talk about Resources

12.        Casual or a Story

13.        Interpret NEWS

14.        Create a feeling of belongingness

Rules of Blogging

Rule #1: Once you start blogging, do it regularly

Write at least two blogs every day. Do not think of it as a pastime activity. Before you write your blog, research well. Take action, even if it is imperfect.

Rule #2: Create a Structure for your Blog

Write your blog in a way that teaches people, like a lesson plan. You should structure your articles; the audience will connect and stay connected. If you write something that is not structured well, your audience will lose interest.

If you are writing a longer piece, more than 300 words) add subtitles, outline prerequisites, and deliverables.

Write your blog in short paragraphs and not write large blocks, break them up into smaller paragraphs as they are easy to read, and indicate the beginning and end of an idea.

Rule #3: AIDA Communication model

Yes, this model works.

A – grab your audience’s Attention

I – create Interest

D – build Desire

A – call to Action

Rule #4: Promote your blog

Is it better to own a business and not tell anyone about it? Think! How your business will grow when you do not tell anyone about it? How will you earn money when no one knows about the products you are selling? Your blog is your business.

It is important to promote your blog 90% of the time while investing 10% writing it. If you know your product’s worth and assume it will attract buyers, that is not going to happen on its own. You must advertise and talk about your blog (business).

Rule #5: Write for yourself

I wrote blogs for various companies and products, however, I began thinking why I cannot work for myself instead of someone else?

If you write on popular social media platforms today, they may cease to exist tomorrow. Your website and blogs will vanish too. All your hard work down the drain. I am not saying that social media platforms are not useful, promote your blog on social media.

Rule #6: Grow your email list and market content

To promote your business further, collect email addresses to send out a short email announcing your new post or some information your audience requires. Grow your list of emails so that it delivers a decent ROI (return on investment).

Rule #7: Work in progress

Add information to your blog posts regularly and update your articles from time to time.

A Disclaimer: My post does not guarantee/ warranty your blog will bring visitors 100%. This is not a one-size-fits-all.