We have all heard of an old saying – “Old is Gold”, now it is time to put it into action. If your website has been around for a while with lots of old content, it is time to re-purpose the old content in a new way, churn it and reap benefits.
There is a 90/10 Rule you must follow, promote content 90% of the time and spend 10% of the time writing. It is difficult to come up with an idea to write new content all the time, so here are a few ways to rewrite them. Share and market the content in new ways on the social media and get the conversions you are looking for.
Why re-purpose old (evergreen) content?
1. Helps you reach a new audience
2. Great content must never be forgotten
3. Each content deserves a second chance at promotion
4. Content deserves a new life
Here is a list of 11 ways to drive website traffic to conversion.
1. Video format
If your old post was mostly text create a video on the same topic. The video will enhance the quality of the blog post. Post and promote the video on YouTube, Facebook, Email newsletters, on other social media platforms.
2. Listicle format
It is often easier to write everything in the form of lists as they are short and easy. Categorize your content and list all the article titles include a link and a synopsis of the original posts in your Listicle.
3. Infographic format
People prefer infographics as they are an easy way to digest more information in a visual graphic format rather than text. You can take the help of various infographic tools like Canva Infographic Maker, Vizualize, Google Developers, Easel.ly, Piktochart, Infogr.am, InFoto Free. Make sure you brand your newly created infographic.
4. SlideShare presentation
SlideShare Presentations are a great opportunity to educate people in the form of slide presentations. The slides are often backed with stats, images, and graphs and talk about only the most important things. Copy the embed code of the SlideShare presentation on your blog.
5. Email format
Send emails to your followers and include your old blog posts. Make sure you add appropriate updates to your email so that all new and old followers are reminded of your valuable content. This will keep subscribers coming back for more engaging content.
6. Podcast format
Read your blog post, record it and use it in a podcast. The podcast is easy and an inexpensive way to reach out to people who are occupied in a way like driving or cooking. You can reach out to voice-over artists to read the article if you do not have a good voice.
7. E-book format
Find related content, interviews and compile it into an e-book where each post will be one chapter. Compile interviews to formulate an e-book on expert advice. Make it attractive and upload it to Amazon, give it away free or sell it.
8. Social media posts
If you have evergreen content, repost the content on social media as often as two to three months. Do not let your content die out; refresh and re-share the content, it will sell like hotcakes.
9. Guide format
If you have some topics you have written a lot about consider compiling it in the form of a newly updated guide. Present it to your audience as “A Complete Guide To…” and see the increase in traffic on your website.
10. Webinar format
A great way to re-purpose content is in form of a webinar. Since you already have good content, promote the webinar effectively, so you’ll have a good number of attendees.
11. Newsletter
Collate information from your best blog posts and promote them in a weekly newsletter since you already have a huge list of email subscribers. It is a great way to promote your blog posts and nudge users to your site to read cream content.
The basic idea is to present the same content in different ways as people have different preferences regarding the content they wish to read and the format in which they wish to receive it. These are great ways to drive traffic to the website consistently; build it into an impacting online strategy.
Is there any other way you have had better results, do leave me a comment.
Is there any other way you have had better results, do leave me a comment.
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