6 Overlooked Marketing Channels For Remarkable Results

In my previous post, you read about the different ways you can repackage your content and reach out to the audience.

Content marketers will agree to the fact that content is king and communicating with customers is the bloodline of their business. However, content always does not mean words in the form of articles or blogs. There are several other forms of content – video, lists, guides etc.

It is important to test numerous ways to communicate with the audience through different channels. Though there is a risk factor, yet experimenting with content will teach many new things in return about the audiences’ preferences –

• What your audience responds to – this is important, if you create content that your audience does not like then you will see no returns.

• What your audience wants to see – this is vital, offer your audience what they wish to know.

• About your authority and approach – once you see the response to your content, you will be able to hold authority and know about your approach and build strategies.

Here are a few content marketing methods worth giving a shot, if you have not done so yet.

1. Create fun Listicles with invaluable, insightful, unique information relevant to your business products and services. Showcase your expertise with the help of these lists.
2. Create live video streams with messages to your customers about your business. They would like to hear straight from the horse’s mouth. Get your message across in an effective and a personalized way.
3. Identify your audience as well as your spin-off audience. Know your audiences’ demographics, you will be able to identify other audiences and groups with different demographics, may be interested in your products or services, those you had overlooked.
4. Watch out for traffic on different sites where the numbers are huge and attract them with your content that may be related to these websites.
5. Exploit LinkedIn and other social media platforms like Instagram, Snapchat, Reddit rather than just Twitter and Facebook. Post valuable business-related information on LinkedIn or images on Pinterest. Snapchat is becoming popular these days as a social media platform to reach out to Millennials.
6. Locate your target audience on different social media platform using an amazing resource called Buzzsumo to attract them. Once you know the response related to your business, the content that is popular and on which social media; you can create your profile and start promoting your business.

Try these content marketing tips and see which ones work for you. These channels are often overlooked, working different kinds of content often catches the audiences’ attention and interest.

You may fail, you may succeed, but will know by taking an imperfect step, towards success. If you have any other channels that have worked for you, do share in the comments.