If you are here, looking for a guide on writing, then do not read
further. If you think by reading these few words, you can become a writer, wrong
again. No one can teach you to write, it comes naturally, make it exciting and focused.
A good writer develops over the years and it requires you to work consistently
and practice. It is like developing any other form of art.
I learned the Need
When writing for the
web and before one begins to write, it is crucial
to understand the topic well. It will require research as well as personal input
and most importantly inspiration. Your writing style must be bold, customer-focused
and readable.
My Philosophy
Is this content going to help my readers at all?
Is it going to make the web a better place?
If you can tell a story in an interesting way, create food for thought,
using different types of content, be helpful, moreover, if you deliver qualitatively
rather than quantitatively then you are on the right track. The readers are smarter,
fast and critical, today.
Types
Writing content is a complex process and multiple ways to market the
content. Here are various types of content written today:
·
SEO Friendly articles
·
Blog posts
·
Infographics
·
Descriptive Videos
·
Guides for products
·
Reviews for products
·
News articles
·
Social Media posts
·
Creating lists
·
Research
·
E-books
For each of these contents the writing style is different. Let us see,
how different it is, to write a few of them.
1. SEO friendly Articles
When writing for the
web, write ‘Anything that sizzles, will sell’. Hence,
it is time to shift the focus from the meat to just the sizzle.
Plan your SEO-friendly articles well, optimize them using keywords, so
that, people can find them easily. Market and promote your articles on the web,
to drive website traffic this will increase the revenue.
The length of the article varies on the industry needs; 500 to 2000
words that show industry expertise, with an aim to boost the website on search
engine ranking. They are different from Blog posts, aimed at engaging customers
rather than ranking.
Here is what is required
The SEO friendly article must be of high-quality and engaging; however, the
keyword must be strategically placed. The content must be valuable so that it
can catch the reader’s attention, moreover, it must be entertaining at the same
time.
The other important aspect of an SEO friendly article is that, if it is
exceptional the readers will share it. You can encourage your readers to share
it on social media. Creating a write up that adds new value requires understanding
the target audience.
How to create a good SEO-friendly article
When writing SEO friendly content,
add more and better value with research, examples, anecdotes and improving
quality and create an impact; in simpler words, write an article with an impact.
Writing short sentences with good vocabulary is of equal importance.
The article must be subjective keeping in mind, what will drive anyone to
read. It is like when you read about a subject you simply do not read
everything, you may skim through some articles read as they grab and hold your
attention.
Enhance your article with Keywords
The article must contain the ‘keywords’, however, stuffing it will not
help, it must be strategically placed and woven in. For example, it is good to
use one important keyword in the title, up on a search, your article is found.
If there are more than one important keyword, it is good to use them, in such a
way that, the most searched keyword is visible upfront.
Create an impression
The images create a good impression on the mind, so use it well. It is a
way to break up walls of text in a better way and create an outline. Another
way, to break up walls of text is, with the use of subheadings.
Other types of articles
Writing a newspaper
article is different as it requires a good amount of research,
conducting interviews, checking facts and compiling them. It is important to
know the audience and find an angle to present. It is important to state the facts
as they are.
While a technical piece for the tech savvy readers is another ball game altogether
as one must be able to grasp technology, write clearly. If you are good, then
you can write tutorials, user guides, product manuals, as well as step-by-step
task lists to guide the new users.
2.
Social Media post
Writing
for social media platform is
different and aims at a certain group of people with a common interest, as they
engage their attention with variety. It is more conversational mainly aimed at sharing
everything that is good or bad. Ask the right questions and real.
The length of the content is usually up to 100
words, absolutely short, delivered in a matter of minutes.
What is required
The social media post gathers ‘value’ in terms
of ROI and engagement, therefore, it is important to write them at specific
times of the day to drive more traffic.
How to create a good Social-media post
A good social media post is one that is to the
point, evokes emotions that are strong and positive, with punctuations. Free
form of writing is cherished.
The content may be anything yet it needs to be
in the right context:
·
A Quiz
and it may include images
·
You
need to Optimize
·
Ask
opinions
·
Ask
questions
·
Good
effective title
·
Use
proper grammar and spellings
·
Reveal
slowly
·
Use
#Hashtag
Here is an example of a successful article
There are many articles published and shared every day on several websites.
Some of the exceptional content is on Hubspot. It has 5 articles and 7 blogs in
7 different categories, so a total of 35 articles every day. It will surprise
you to see the number of articles shared on social media each day, here is the
data worth looking at:
·
35 blog posts
·
25 tweets on Twitter
·
3 posts on Facebook
·
1 email
·
10 posts on Instagram per
week
·
22 videos on YouTube per
month
·
2,400 pins on Pinterest
This brings a massive audience to the website.
·
930k fans on Facebook
·
655k followers on Twitter
·
30k followers on Pinterest
·
20,000 subscribers on YouTube
They are successful because they have categorized their readers, content
managers, and lead magnets so that they target their audience well with a
variety of content like guides, templates, e-books and more. Their content
marketing strategy is subtle and definitely an easy way to increase revenue.
I will Conclude here
Writing may sound easy; however, it requires more than just stringing up
a few words from various articles, checking grammar and creating a write-up
ready to be posted. Viola! It is done.
Ask yourself- ‘What is your style and what type of content are you
comfortable creating? What is the purpose?’ It is good to try writing different
types and see what works for you the best and create your own writing rules.
The content speaks to the audience, so, care for those who read, listen
and share; hence, it requires some preparation, to create an engaging
masterpiece each time. It is good to try different types of content; each one
uses different opportunity levels to market it.
There will be great challenges as well as room for improvement, and you
can easily meet it, by reading other writers and working on writing for the web
and create an audience. As no one can teach you to write, it just comes
naturally when you write for the web.
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